Marketing Chester Zoo to 16-to-24-year-olds Essay -- Business and Mana

Marketing Chester Zoo to 16-to-24-year-olds At the moment, Chester Zoo is the leading zoo in the country. It is a non-profit organisation and its mission is to support and promote conservation by breeding threatened animals, providing excellent animal welfare, high quality public service, recreation, education and science. Currently, their main source of income is from the admissions (see appendix 2B) Currently, the zoo is facing a marketing problem: The 16-24 year old age group is not visiting the zoo as much as expected to. (See appendix 7B) My task is to analyse the situation and come up with a solution. I shall do this by looking at the marketing strategy of Chester Zoo. Marketing is a continuous process of learning about and understanding a business’ customers and competitors, anticipating their customer needs, providing a suitable product at the right place, with the right price and the right promotion to attract customers. A marketing strategy is a plan that is evaluated carefully, for the future marketing of a business. It takes into account the company’s strengths, weaknesses, opportunities and threats, together with the 4P’s (Price, Product, Place and Promotion), with these two areas in mind, a suitable plan is thought out. In this case, Chester Zoo will be looking to improve their marketing strategy to attract and keep more 16-24 year olds. My main research methods will be by: -Going to the zoo and interviewing the staff there. This is for me to judge the level of their service without any bias from other sources. -Consulting a range of sources, which have both primary and secondary evidence, including articles of quality from different media. This will help me see any trends over the years, and hopefully, their weaknesses and strengths. -I will also conduct a survey in form of a questionnaire aimed at 16-24 year olds. This will be to get a better perspective of the situation, to understand the reason behind the low visiting rate by this age group, anticipate their needs, and hopefully as an eye-opener to the solution. -Reading through various news report (related to Chester Zoo) -Reading about / visiting some of Chester Zoo’s key competitors to understand / see how they attract their customers of this age group. -Consulting some relevant business textbooks to further understand and improve my knowledge, especially about m... ...rket was students, so a ‘Student Card’ could be used. But what about the non-students? Some people may feel like their privacy is being intruded upon if they have to prove their age before gaining entrance into a zoo; as a result, they may choose to go elsewhere, and Chester Zoo would lose out. Some forms of identification could be false/ forged without the knowledge of Chester Zoo, and unfair entrance gained. There’s also a potential risk of losing customers from the other sectors, especially if they feel that the zoo has â€Å"changed†- they may lose the familiarity they already have. If Chester Zoo decides to carry out this scheme temporarily, when they revert to their â€Å"usual† fees, there is a chance that this situation will go back to the old problem of the 16-24 year olds not visiting as expected to but they may have retained some of the age group who may be visiting them regularly. As with most ventures, this is risky and daring. In theory, my proposal should work well, and serve to improve Chester Zoo’s marketing strategy. However, in practicality, this may not be the case, and in the end it will be up to Chester Zoo to decide whether or not this proposal is worth executing.

Personal Ethics in Nursing Essay

Ethics is the discipline that waits in the wings as a health-restoring resource when moral guidelines fail to do the job alone. Ethics provides a language, along with methods, and tools for evaluating the components of personal, societal, and group morality to create a better path for yourself and others. Some of its most important uses are to clarify, organize, and critique morality to highlight what does and does not fit in a particular situation (Purtilo, 2011). A nurse cultivates personal ethics through personal, cultural, and spiritual values which becomes a moral compass for their professional ethics. Personal ethics in combination with the code of ethics often assist the nurses in personal and social decision making during ethical dilemma. This ability prompts them to better respond to needs of the suffering patient and their own well-being. Nursing ethics shares many principles with medical ethics such as beneficence, non-maleficience, and respect for autonomy. Nursing ethics however, can be distinguished by its emphasis on relationships, collaborative care and human dignity, because the health care climate is regularly changing, as is our society, it is crucial that nurses have a grounded understanding of ethics (Ward, 2012). Born in a middle-class Christian family from South India, the strict traditional values helped to embed the concept of service through family and friends who taught me trust, respect, integrity, and responsibility for my education and beliefs. One of my major spiritual values that kindled the concept of service within me is â€Å"do unto others as you would have them do unto you† which is found in the Bible. At an early age I started to practice this concept by not only self-respect for myself but mainly treating others with respect. Individuals may build their moral values from listening to their parents, grandparents, religious beliefs, friends, books, their local societal values and even watching television. Moral values and enthusiasm help an individual to understand one’s accountability to their profession to deliver harmless, a compassionate work atmosphere. This empowers nurses to raise their self-confidence in their profession. Maintaining the existing responsibilities in the nursing field is vibrant to assist patients, families, and the general public. Our ethnic standards play a big role in nursing life. Nurses however should not be judgmental of patient’s beliefs and force their own beliefs in patient care. Hospitals under Joint Commission are responsible for addressing and maintaining patient’s privileges. These privileges include the accommodation; divine, mystical, particular Cultural values and follows while providing care to patients from diverse faiths. Nurses must have reverence and not put down the patient’s faith and values, and provide care consistently. Being acquainted with a variety of different cultures, languages, and religions influence worldly views and nursing decisions in providing culturally sensitive care. The traditional spiritual and cultural morals along with diverse worldviews became the directorial moral compass to take the right decision on behalf of the patients and personal life and empowered to improve the confidence and capability as a nurse. Values, Morals, and Ethics are often thought of as interweaved and to have the same denotation when each of solely have a different meaning for themselves. Values are one’s fundamental beliefs developed from childhood through family and society. Morals are values that attribute to a system of beliefs. Values are the language that has evolved to identify intrinsic things a person, group, or society holds dear. Not all values are moral values either. For instance, some things are cherished for their beauty, novelty, or efficiency they bring to our lives (Purtilo, 2011). When values, morals, and ethics of nurse influence his or her professional conduct, it often tips to conflicting situation in one’s nursing practices. For example, the topic of abortion is frowned upon when looked at from a spiritual Christian standpoint. When a nurses’ spiritual doctrine is against abortion, it would be against their moral to assist in decision making to abort the baby even when the fetus is deformed, thus arising an ethical dilemma between personal values and coming to an ethical conclusion on aborting the baby. Hospital management may develop a strong Code of Ethics in order to help regulate and maintain a professional atmosphere for nurses so that their decision making will be easier when they incur ethical dilemmas. A Code of Ethics not only serves as a guideline for nurses but also sets a standard for them to abide by. Being in the nursing field my tasks vary from caring, communicating, teaching, bedside care, and even advocating therefore the likelihood of ethical dilemmas are inescapable. Thus far I haven’t been faced with any major ethical dilemmas that would violate my spiritual doctrines that I uphold. Most commonly the ethical dilemmas I’ve seen care providers face are usually due to religious and spiritual backgrounds of the patient. Some religions do not support induced death by humans and nurses may have trouble supporting the patient and family about cases like abortion. Although it is the individual’s right to make decisions about their bodies, the religious values do not allow one to be apart of the procedure. Therefore when I’ve been in minor ethical dilemmas while being a care provider I go by what is medically and ethically correct. Nurses are an important element of the health care field because their decisions along with commitment play an essential role for the welfare and safety of humanity. If their decision making is based on personal, cultural, and spiritual values then at times they may be faced with an ethical dilemma. In situations where they’re beliefs may be tested, nurses are expected to either follow the Code of Ethics set out by their management or they should be professional and do what is medically right in order to deliver quality care.

UPS: Business Strategy

The United Parcel Service has been in business since 1907. Over 100 years of delivery services must be a result of a certain method of management and business that has allowed them such success over time. What type of structure do they use within the workplace to manage the flow of packages? What promotion system do they use and how does it affect employees' commitment to work? What type of organizational design does UPS use to manage its employees?These are all questions I would like to answer in terms of UPS' management structure to determine how they eve been successful for so long. Table of Contents 1. Title Page – Page 1 2. Abstract – Page 2 3. Table of Contents – Page 3 4. Section 1: UPS Enterprise – Page 4 5. Section 2: Management Functions – Page 6 6. Section 3: Analysis – Page 12 7. References – Page 13 8. References (Count. ) – Page 14 Section 1: UPS Enterprise Starting as a small messenger company in 1907, UPS, short for United Parcel Service, has grown into a massive publicly traded company today.Their management structure today consists of a management committee to oversee the entire company. The committee consists of the usual CEO, SCOFF, and COO (Chief Executive Officer, Chief Financial Officer, and Chief Operating Officer). Beneath each of them is a tree of management. UPS employs a Human Relations department which deals with ethical decisions for the company and how employees will be treated. They also employ engineering department which determines the flow of packages every day (UPS, 2014). They determine what the manning needs to be for each building to run efficiently every night.They also determine how many packages each building needs to process every day in order to run efficiently and effectively. The operations management section is clearly the muscle of the operation. They are the ones who determine how they are going to get the plan set by the engineering department completed. Th e operations department has many tiers of management stretching all the way down to the front line of package handlers. UPS also practices hiring from within as many of UPS' Coo's have started all the way from the bottom of the company.Some logistics regarding the company begin with the fact that UPS employs approximately 407,000 people across the world, with 348,000 of them within the United States (Statistics Brain, 2014). UPS has grown to offer many different methods of package shipment. Today they offer services such as Next Day Air, 2nd Day Air, Ground and even Sonic Air. Next Day Air being their primary source of revenue among the other methods of shipment. Sonic Air is a method not known to many because of its extremely high cost.Sonic Air allows you to ship to anywhere in the fastest time possible at an extremely high cost. UPS has gained a very large share of the market with approximately 7. 9 million customers using their services daily to ship over 15 million packages dai ly across the world. UPS has developed new improvements frequently with their $53. Billion revenue every year. UPS' world headquarters is in Atlanta, Georgia, with many other regional headquarters around the world in each of the major continents (UPS, 2014). UPS has created a operational layout which resembles their management layout.They use major hubs across the world to process the majority of the packages, which are then loaded onto trucks and distributed to smaller hubs to be delivered to the communities. UPS and Feeds are strong competitors, both ruling the courier service industry. The companies do have their differences though, as Feeds is not a unionized company. UPS is a larger company, although Feeds does operate through the air far more than UPS, but UPS has a stronger ground presence. According to revenue statistics, UPS brings in about $53. 1 billion per year compared to Feeder's $42. Billion, which translates to $5. 9 and $3. 7 billion in profits respectively. Feeds a lso employs approximately 100,000 people less than UPS yearly, which factors into the profits. Overall, UPS has the higher market share, holding a 46%-50% share of the entire domestic market, compared to Feeder's 49% market share on express packages only. In essence, Feeds specializes in express shipments to make a profit, while UPS does everything to include ground and air shipments (Differ, 2013). UPS focuses heavily on businesses as primary clients.UPS actually has a program for all employees which allows workers to get contracts from any businesses around to use UPS' services. Gaining a contract makes UPS money and is an incentive for employees because UPS will pay them a portion of the contract. Overall, UPS is the most dominating force in the courier services industry in the world, making them a very successful business. Section 2: Management Planning is of the utmost importance at UPS, it is the difference between a failing company and success. The United Parcel Service emplo ys industrial engineers at every hub across the world.Their Job is the do all the behind the scenes work to maximize profit and create the most efficient workplace possible. They also incorporate other departments within the company which all account for certain aspects of the success the company has had. Departments such as Finance, Marketing, Industrial Engineering, Operations, and Human Resources are some of the primary reasons for the company's continued success. Financially, UPS is one of the more successful companies in America, and is the most successful in the courier services industry.Financial analysts with UPS have made the company very â€Å"liquid†, meaning they have high flexibility. They are gaining working capital and assets faster as they continue to pay off debt. This working capital goes towards the development of innovations to better the progress and efficiency of the company. From 2005 to 2010, UPS was gaining working capital at a gaining rate of 28% per year. According the financial model, UPS is running a system hat focuses on runs largely on existing equity and splitting the remaining capital on debt and liabilities.They continue to invest profits on working capital to better the company as a whole (Shah, 2010). UPS does focus on marketing in some regards, although they let their products do the marketing for them the majority of the time. UPS does more than Just ship packages, they also develop products such as Barbados scanning systems which get the UPS name out. They have made themselves accessible across almost any medium possible. You can reach UPS via phone, internet, in-person, through UPS drivers, at strutting centers, and retail locations. Having the company so readily accessible really promotes the use of the company for shipping needs.They price competitively, which gives them an advantage with consumers because they are so easily accessible compared to competitors (Shah, 2010). Industrial Engineering is the brain of the operational side of UPS. Millions and millions of packages come through UPS' hubs every day, without Industrial Engineers working behind the scenes it would be nothing more than a giant flow of packages. This department analyzes the intake of packages for each of their respective hubs. They allocate how many workers need to work on each shift for the hub to be efficient and come out positive based on how many expected packages.They also plan for the expected amount of packages for each shift. They have to take into account all of the factors in this determination. Holiday times are the toughest for this department. Often they have to hire â€Å"seasonal† employees to add additional man hours for the holiday flow, called â€Å"peak season†. In 2013, UPS had a major strategic planning failure during the holiday season due to lack of man power. The engineers at the head of he company failed to make correct predictions about the flow of packages that would be coming th rough the system that holiday season.UPS planned to hire an additional 55,000 employees that holiday season, while also leasing an additional 23 airplanes to accommodate next day air shipments in order to make â€Å"before Christmas day' delivery promises (Leonard, 2013). Clearly this was under planned as Christmas day rolled around and many packages were still stalled in the hubs across America forcing managers of the hubs to work hours on Christmas day and Christmas Eve, which are normally holidays for UPS employees (Banker, 2013).This goes to show how important the Industrial Engineers in UPS actually are to the company. They are paid to make the overall operations plan every day of the year, which are then carried out by the operations managers. The operations side of UPS is the muscle of the entire organization. This the department that has to perform in order for the company to be successful. These are the workers that consumers deal with on a daily basis. Planning for this d epartment is done mostly by the Industrial Engineering department, although they can deviate from the plan as necessary.One thing the operations depart works on with planning s how many managers they think they will need in order to get the most from their hourly work force. Integrating airline, ground, and warehouse operations is key to the success of the mission of UPS. Customer service is the greatest advertising tool that UPS has, and the operations department is in control of this as they are the ones out and about working on the front lines. Finally, UPS utilizes a Human Resources department for planning that deals with hiring employees.With UPS' vast network of employees, it is the HER department that is key to keeping these employees happy and satisfied enough to continue to work art for the company and keep the turnover rate low. Once the II department determines how many employees will need to be hired for peak seasons, it's the HER department that is in charge of hiring t hose employees in time for the season. Planning for the HER department is integral for the happiness and productivity of employees. Organization I think UPS has done a brilliant Job in the way they have designed the company to manage itself.Instead of having one large chain of command, UPS has one CEO, but many different departments and many different levels. UPS has its large hubs, which all compete against each other. Hubs like Chicago and Louisville are some of the largest. These hubs flow millions of packages through them every single day, but they wouldn't be able to do that if they didn't have smaller hubs throughout the country. The design allows for the packages to flow into the major hubs throughout the country, and then they distribute them by freight to the smaller hubs, which then load them on to package cars and deliver them out to houses.UPS also utilizes a Human Relations department which takes care of all their recruitment procedures as well as other areas such as sa fety. Finally, they use an engineering department which goes all the behind the scenes work for UPS (Drake, 2012). They project how many packages each building will receive that day and take all things into account such as holidays and what not. They also determine how many people need to be hired to maintain efficiency and effective working methods. These three departments work as their own entities, but collaborate to reach the main goal.When working with the design of the company managers need to consider the fluidity of their design. Because UPS focuses largely on timeliness, their organization for the company needs to also maintain a fluid design which allows for the packages o easily flow through the system. I think UPS has maintained this type of design through the departments which they have installed in the organization. All departments work together but separate, which allows them to do their own work but unloads some of the work from other areas and allows each area to pu t more focus into what they do.Knowing someone who used to work for UPS, I can tell you they are very precise and fluid with their design. He worked in the management side of operations. Every day the engineers would show up in the morning to plan the day for the afternoon shifts. High level managers for the afternoon shifts would come in after lunch and begin to put the plans into action. Following them, the lower level managers would come in to prepare for the day after being briefed by their managers. Hourly employees were given a specific â€Å"start time† for each day when they would show up to work.They also had a â€Å"downtime† which dictates when the building should be completely done sorting packages into their correct destinations. If everything worked correctly, the building would be efficient for that night. The fluid motions of the company are what keep them successful and efficient. One thing I thought was interesting is that the department who plans out the routes for the delivery drivers try to plan routes that use as many right turns as possible, eliminating the wait at stop lights as much as possible. This kind of planning and organization is key to the success of the company.Leadership UPS practices promotion from within to maintain motivated employees. One longstanding principal within UPS management is that promoting the workers that are already within your company is the way to keep the company in good standing. It always gives employees something to strive for and look forward to. The current CEO, Scott Davis, was originally absorbed by UPS when they bought out his previous company. He worked his way up to being a UPS CEO, although he did not start all the way at the bottom like many leaders within the company.One thing UPS does to push employees to stay with them is they offer health insurance to all part time employees who have been with them for over a year. In this day and age, something like that is extremely hard to come across. They also offer $1 5,000 in tuition assistance for part time employees, thus encouraging student to get their degree. All of this is the season they choose to promote from within. They invest a lot of time and money into their lower level employees so that they can get their education and begin to move up the UPS employment ladder.They strongly believe in filling gaps in upper management with employees who already know the system and have been at the level of those guys beneath them (UPS Earn & Learn, 2014). Motivating current employees to do better creates a sense of pride within the company, which in turn creates better leaders. Communication between the leaders of the company comes once again from the management committee that UPS uses. Orders start from the top of the organization and trickle down through the management structure until it reaches the front lines.One issue that UPS has with conflict resolution is that the company is highly unionized. UPS uses a syste m of â€Å"write-ups† for hourly employees. Safety has developed a set of rules that need to be followed by each employee while working, and if those rules are not followed, the manager of that employee must right the person up. The issue with this is that the union can almost always get that persons job back if they end up getting fired because of unsafe working. Directly from a UPS manager, I know that the only thing a person can be fired for and not brought back is fighting or stealing.Above this, disciplinary action becomes more regulated by UPS than unions. Managers are not part of the union and therefore cannot get their Job back if fired from misconduct or poor management. UPS and Teamsters consistently work out collective bargaining agreements for hourly employees which state the terms of raises and the guidelines of employment. For example, if an employee is fired by UPS management, they have 10 days to file a grievance with the union to get heir Job back or the term ination becomes final and there is nothing the union can do anymore.This type of disciplinary action for hourly employees can cause issues in the workplace, as many employees know they have a very slim chance of losing their job no matter their performance. Control Control is something that every department in the company has to be aware of because they all work separately but together as a whole. Human resources controls the morale of the employees, while operations looks to control the efficiency and work ethic of the work force. Some control tools which UPS utilizes is the advantage of am work. One department can take an issue and pass it on to another department to work on.This allows work to remain focused on the right topic rather than dealing with something that is not commonly dealt with in that specific department. Section Ill: Analysis In summary, UPS as a whole uses a structured departmentally system to govern their company. They believe in promoting leadership from withi n and encouraging new employees to better themselves so they can progress with the company. It seems that UPS has created a system that is concurrent with their massive success over time. I believe UPS will continue to stay in business for a long time if they continue to treat their employee's right and manage the way they do now.Keeping things separate but working together seems to be a working concept as each of the hubs function as their own entity in the big picture of things. I cannot think of any recommendations for the company to use at this time, as I believe they are doing things right. One thing that I do believe is an issue is the unionized workforce that can really lag their production because of employee's mindset. However, I know this is something that cannot be taken away by UPS management and cannot be fixed easily, so I think they have done a great Job of working around it.

A Study Of Pepsi Controversial Video

A Study Of Pepsi Controversial Video Pepsi’s Biggest Mistake If only ending an issue such as police brutality could be resolved over a smile and a soda, then the world would be a much more peaceful place. Unfortunately, this just isn’t the case. On April 5th, 2017 Pepsi released a new commercial in the U.S. that was quickly pulled just one day after being aired because of the backlash it received from the public. The video ad stars model and sister to the Kardashians, Kendall Jenner, who also received plenty of hate for appearing in the commercial. It is set in the streets of a city in which Jenner is modeling in a photo shoot when she sees a flood of protesters marching down the street. She decides to join the march after a nod from a young participant. The video ends with Jenner handing a can of Pepsi to one of the police men lined up facing the protesters. This gesture seems to bring a sense of peace between the protesters and the officers. The insensitive, unrealistic advertisement released by Pepsi was shining light on very serious topics such as police brutality, protest and other events that are currently affecting our world today. There are so many components to this two minute, thirty second commercial that it’s hard to know where to begin, so I will start from the beginning. The first scene is of a can of Pepsi being audibly opened in slow motion. The frame then shows a young, asian male playing his cello aggressively on the rooftop of a building in a city. Background music begins to play and the camera cuts to a very large, diverse group of people happily walking down the street. These people are marchers carrying signs saying â€Å"Love†, â€Å"Join the Conversation† and other things in various languages. The company used the song, Lions, by Skip Marley to set the tone. The artist sings We are the movement, this generation/You better know who we are, who we are† a great anthemic message. The song is all about bringing a nation of young people together to create powerful change. Right from the start, it is clear that Pepsi is trying to appeal to the millennial generation, but they do it the wrong way. They are using young protesters to relate their ad to what is currently going on in the world. The problem is that their idea of a protest is not realistic. In the commercial the protest looks like a social gathering; everyone is smiling, dancing and having fun when in reality, protesters are angry. Real world protesters are there to protect something they believe in. They are protesting out of necessity, not because it’s a fun thing to do on the weekends. Pepsi is trying to glamorize something that should be taken seriously for what it is. Throughout the next couple of scenes, we are introduced to a young, female, Muslim photographer who is frustrated by her work. She also has a Pepsi on her desk which helps to remind the viewer what the commercial is actually for. Pepsi is using this woman to show diversity which is a main component of this ad. Then we see Kendall Jenner who is in the middle of a photoshoot that is taking place near the streets of the march. Jenner, as opposed to the muslim woman and the asian cellist, is featured in this commercial to appeal to the people who want to live a life similar to Jenners. She is young, successful, rich, skinny, white, and famous. The march continues, and it is now clear that people of any gender, race, religion, and sexual orientation are uniting to protest something that is unknown to the viewer. All of the signs are very vague and don’t give any indication as to what is being protested. Pepsi is using a pathos approach to attract us to their product. They used path os continuously to try to appeal to the emotions of the viewer by showing people doing what they are passionate about like music, photography, dance, modeling, etc. People of all different backgrounds are coming together to stand up for something they believe in. By using a variety of people, they are trying to spread a message of equality and inclusion. Unfortunately, this message is contradicted several times over in the ad itself. As the storyline continues, the man playing the cello has now joined the march as well as the female photographer. The cellist sees Jenner in her fake blonde wig, full makeup, and extravagant dress and indicates that she should join him in the march. The song reaches it’s peak as Jenner rips off her wig and smears her lipstick before walking into the flooded streets. A few seconds later, we see Jenner in a new outfit with her natural colored hair. Pepsi is attempting to promote natural beauty and authenticity, but once again the execution falls short. Although Jenner looks more natural, she still has just as much makeup on, her hair is done, and her outfit is designer. Another small moment that contradicts the message Pepsi is trying to promote is when Jenner rips off her wig, she tosses it to her black, female assistant without ever looking in her direction. This is not intentionally racist, but it could have been looked at more carefully and easily avoided. The video ends with Jenner handing a Pepsi to one of the police men lined up facing the protesters. The protesters roar with excitement after a policeman takes a sip. This gesture seems to bring a sense of peace between the protesters and the officers. This moment is the most obviously shocking throughout the whole commercial. The hero of this story is Kendall Jenner, a rich, straight, white, model. It could have just as easily been the male cellist or the female photographer. The policemen at this protest are not armed or in full protective gear which is unrealistic, and a single can of Pepsi unites two groups of people who, historically, have rarely even acted civil with each other. It could easily be argued that this advertisement is exploiting the Black Lives Matter Movement, that it is capitalizing on our country’s current struggle for equality, and that it is devaluing the efforts made by protests and marches, so why was it aired? This commercial has put into question Pepsicos reputation as a company. The fact that no one at Pepsi saw this commercial and thought that it was poorly executed or that it may be taken negatively by the public, shows that Pepsi might have a lack of diversity in their marketing department or corporation as a whole. It is clearly an insensitive ad that could have been made great if only someone had spoken up at Pepsi before it aired. Pepsi wanted to make a statement by airing this commercial. They wanted everyone to be represented and included. They wanted Pepsi to bring people of varied religion, race, sexuality and more together. Unfortunately, the message came across as one of ignorance. Pepsi seemed to have good intentions, but their improper use of diversity and exploitation of current events is where they fell far short. The misrepresentation of protests was insensitive and using a Kardashian family member/supermodel to be the heroine of this impractical scenario made the whole advertisement ridiculus. It was insensitive to make light of a serious topic. It takes more than a supermodel, smile and a pepsi to bring the change of a nation in pain from issues that cut very deep.

Business ethics and law Assignment Example | Topics and Well Written Essays - 750 words

Business ethics and law - Assignment Example There are many ethical dilemmas that face persons dealing in sales. These dilemmas arise from interaction with individuals and agencies both within and from outside the organization. Sales personnel are prone to facing more ethical conflicts than individuals dealing in other lines of business. These persons are not as closely supervised as other workers and they play a big role in raising income for the organization. This paper seeks to document the pressures that a sales representative working for a company that provides technical support to customers may face. The paper will delve into the dilemma the individual will be facing when the organization does not hit its first and second quarter profits consecutively. The sales representative is paid on commission, and the company has not met its quarterly expectations for the first and second quarters. This translates to a fall in the company’s revenue. As an employee of the company, he or she has the duty to execute his responsi bilities with diligence and resilience as his effort is needed to realize the company’s overall targeted performance (Weiss 213). When the company is not realizing its targets, it impacts on its competitive capacity against its rival companies. Continued failure to realize targets will drive the company to making decisions on adjusting salaries and wages to its personnel or retrenching some. The sales representative is under pressure from his duty to the company to help realize its target. The sales representative has two young children whom he or she supports from the income he or she gets from working for the sales company. The individual is just but one of thousands of people employed by the company and who most probably also survive on the salaries and wages they get from the company. Having not made any sales for a while, the sales representative is probably going without some things that he or she needs because affordability is going down with the lack or reduction of i ncome. The individual and probably the others working for the company have perhaps had to cut on certain expenditures so as to make ends meet with the way things are going in the company. Family needs are a profound source of pressure in the situation facing the sales representative. 500 Company has approached the representative to supply them with 3,000 new computers. The company stands the risk to incur high costs if they do not get the computers. What does this mean for the individual and 500 Company? The individual has the human obligation to see to it that the company does not incur the costs when he or she can help. There are people who work for the company just like he or she and many others work for their company. Incurred costs in 500 Company will perhaps translate to poor stock price and or reduced salaries and wages for its workers further affecting other innocent people who depend on these workers (Weiss 215). It will also mean that 500 Company will do poorly in its perf ormance relative to its competitors. The sales representative will feel obligated to lend a hand to avoid such a scenario from happening. 500 Company needs all the 3,000 computers supplied in two months’ time. The sales representative has 1,000 new computers ready in the warehouse. The deficit of 2,000 new computers will need to be ordered from the manufacturer. Whereas the individual knows that it would take the manufacture two months to get the 2,000 new computers ready for 500 Company, he or she also knows that the manufacturer is struggling with too many orders already. The individual has the option of closing the deal with 500 Company and deliver the 1,000new computers available and order the rest from the manufacturer. How will closing the deal with 500 Company impact on the representative’s company? He or she will enable his or her company to meet its third quarter’s target and improve its stock price. What will it mean for the representative? The represe ntative will earn a good commission from the deal and he, or she

Experience of Illness and Disability Essay Example | Topics and Well Written Essays - 3750 words

Experience of Illness and Disability - Essay Example It also includes the behavioral responses, health care seeking, and receptivity to and adherence to the treatment of pain. Current research indicates that rheumatoid arthritis is a highly complex problem and involves sociological, economic and psychological variables, in addition to the traditional medical components. Pat, aged 46, attends a private clinic for pain relief. Pat comes from a simple family background. When he became a teen-ager, he left for the City of London to seek work in order to send money home. In London, he married Kate, who is also of Irish descent. He worked as a postman in London for twenty years. He raised his family in rented rooms with their two children. He had to work hard and he mostly did over-time work in order to support his family. Finally, the couple built their own home with the help of Kate's dad. He had felt the first sensations of pain during that time which persisted up to the present. He had chronic back pain. So he began taking ibuprofen and he carried on with this work. Then when the Mail Department was reorganized, he moved to a desk job. That was when the bouts got more frequent and painful. His doctor, a general practitioner told him that he had been carrying his post-bag wrong all those years. His doctor kept giving him repeat prescriptions for paink illers and he kept complaining they didn't work. He started taking ibuprofen, a painkiller drug. Then he started having days off at a stretch, so he could undergo some tests. Since all the tests of the doctor were inconclusive, he sought the help of an osteopath. The osteopath was professional and put him through a lot of painful manipulations but he seemed to lose interest after a while. His officemates complained about his time off from work. Kate and his kids were very sympathetic. He goes to see a psychologist who believes that his pain is real. He is comforted when the psychologist affirmed his pain.Pat's narrative is important to his recovery. By uncovering a means of interpreting the illness, he can re-establish the relationship between himself, the world and his body. (Williams, 1984). The narrative reconstruction is focused on gaining meaning and import to the illness by placing it within the context of one's own life and to reconstruct the narrative of the self (Frank, 199 5). Drawing up a narrative of one's chronic illness within the framework of one's own life history makes it possible to give meaning to events that have disrupted and changed the course of one's life (Williams, 1984). When individuals are unable to achieve this, identity issues remain unresolved. The ways in which illness effects self-change has been explored through narratives (Frank, 1995). There are three types of illness narratives: restitution, chaos and quest. Restitution involves seeking to return to the former self, chaos depicts an inability to interpret and make sense of the illness and quest, seeking to achieve a new self that draws on the experience of having suffered. In this case study, Pat's narrative reflects the restitution type where he seeks to return to his former self. Identity reconstruction takes the premise that loss of self is a fundamental consequence of chronic illness. Pat aspires to see the end of his pain. In the last few paragraphs of his narrative, he states that after the acupuncture, daily massage from Kate and a dram of whiskey, he is able to sleep well and face a

TQM (total quality management) Essay Example | Topics and Well Written Essays - 2250 words

TQM (total quality management) - Essay Example These concerns, alongside various others, gave rise to the breed of management called Total Quality Management.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Total Quality Management (TQM) is a management system that aims to achieve the ultimate customer experience, whether meeting the expectation of the customers or going beyond what they anticipated (Dale, 1999). Dale (1999) expresses that in order achieve the goal of TQM, strong cooperation and involvement from the entirety of the company is needed. Thus, TQM requires active participation and synergy of all employees and focusing that synergy towards meeting the customers expectations and improving overall business processes. To attain improvement in the company, various researchers said that the key to improvement is constant upgrading and development (Goetsch & Davis, 1994). Management should not stop upgrading because all processes can still be improve and be better. Once they stop improving, they could be left behind by their competitors. Based on this discussion, TQM seems to be a management concept only. However, TQM also has a quantitative and more defin ed facet (Priporas and Psychogios, 2007). Priporas and Psychogios (2007) identified some of the quantitative aspect or measure of TQM, which includes Statistical Process Control, ISO 9000 standards, Pareto Analysis, Histograms, among others. On the other hand, the qualitative ideas that constitute TQM are overall workers’ participation; uninterrupted upgrading; incessant coaching; cooperative relation among employees; self-motivated employees; full dedication and support from high-tiered officers; independent and autonomous administration approach; consumer happiness; and business surrounding alterations (Priporas and Psychogios, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The main purpose of TQM is already well-known to everyone—customer satisfaction. However, to achieve this employee satisfaction should be fulfilled. Once the employee is satisfied and happy, it will be his innate response and goal to